Less Content, More Intention

I feel like the world is overflowing with content. We scroll through endless streams of images that are often made not to communicate anything meaningful, but simply to EXIST. Much of what fills our feeds is derivative, repetitive or created for visibility alone. With this high level of saturation, genuinely considered ideas are easily lost.

I’ve been thinking that we need less content, not more. Also less THINGS (but that’s another story.) Imagery is everywhere – but intention is not. Content is lacking thought, care and depth. Art, design and creativity have the potential to challenge us. To shape how we think about the world and how we live within it. But that only happens when work is made with purpose and not just for presence.

I feel the pressure to add to the digital pile and remain seen on socials. But I’d rather contribute something that might actually matter. Work that asks questions, introduces friction, or perhaps offers a different way of seeing. I’m drawn to projects that encourage reflection or awareness and open up conversations rather than exist for an algorithm.

Creativity has always had the capacity to challenge norms and influence collective thinking. When ideas are communicated clearly and with conviction, they can shift culture. Over time, they can even influence systems and decision-making.

‘Make less but make it better’ feel like a necessary response to the current pace of production. Better intention. Better structure. Better ideas. When we slow down and care more deeply about what we make, we begin to value both the outcome and the process.

If content is going to take up space, it should mean something. Perhaps if more of us committed to that, the digital world might feel less shallow and more connected?